Privacy Policy

Introduction

Loving True ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://lovingtrue.com and use our loan calculation services.

By using our website, you consent to the data practices described in this Privacy Policy. If you do not agree with the practices described in this policy, please do not use our website.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including but not limited to:

• Name and contact information (email address, phone number)
• Demographic information (age, location)
• Financial information for loan calculations (loan amounts, interest rates, tenure preferences)
• Communication preferences and feedback
• Any other information you choose to provide through contact forms or communications

Automatically Collected Information

When you visit our website, we automatically collect certain information:

• Device information (device type, operating system, browser type and version)
• IP address and approximate geographic location
• Website usage data (pages visited, time spent, click patterns)
• Referral source (how you found our website)
• Technical information (screen resolution, language preferences)

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and settings
• Analyze website traffic and user behavior
• Provide personalized content and advertisements
• Improve our website functionality and user experience
• Measure the effectiveness of our marketing campaigns

How We Use Your Information

We use the collected information for the following purposes:

• Providing and maintaining our loan calculation services
• Personalizing your user experience and content
• Communicating with you about our services, updates, and promotions
• Analyzing usage patterns to improve our website and services
• Ensuring website security and preventing fraud
• Complying with legal obligations and regulations
• Conducting research and analytics to enhance our offerings
• Responding to your inquiries and providing customer support

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist in operating our website and providing services
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In connection with a merger, acquisition, or sale of business assets
• Consent: With your explicit consent for specific purposes
• Protection: To protect our rights, property, or safety, or that of our users or others

Third-Party Services

Google AdSense

We use Google AdSense to display advertisements on our website. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to our website and other websites on the Internet. You may opt out of personalized advertising by visiting Google's Ads Settings page.

Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect information about your use of our website. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

Social Media Platforms

Our website may contain links to social media platforms. These platforms have their own privacy policies, and we are not responsible for their privacy practices.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:

• SSL/TLS encryption for data transmission
• Secure server infrastructure and data storage
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Employee training on data protection and privacy
• Regular backup and disaster recovery procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to your personal information we hold
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Restriction: Request restriction of processing your data
• Objection: Object to processing of your personal information
• Withdraw Consent: Withdraw consent for data processing

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

Cookies Policy

Our website uses cookies to enhance your browsing experience. You can control cookie settings through your browser preferences:

• Essential Cookies: Required for website functionality (cannot be disabled)
• Analytics Cookies: Help us understand how visitors use our website
• Advertising Cookies: Used to deliver relevant advertisements
• Functional Cookies: Remember your preferences and settings

By continuing to use our website, you consent to our use of cookies as described in this policy.

Children's Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your personal information in accordance with this Privacy Policy.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your personal information, we will securely delete or anonymize it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated Privacy Policy on our website and updating the "Last Updated" date. Your continued use of our website after such changes constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Compliance

This Privacy Policy is designed to comply with applicable data protection laws, including:

• Information Technology Act, 2000 (India)
• Personal Data Protection Bill (India)
• General Data Protection Regulation (GDPR)
• California Consumer Privacy Act (CCPA)
• Other applicable local and international privacy laws